Mystic Lake Billboard

The billboard i decided to observe was the one for Mystic Lake Casino.

American Core Values -

• Achievement and Success, The billboard shows happy people winning money
• Material Confort, money equals material confort

Target Market -

• Mostly Males 18-28
• Males 28-38
• Any income
• More single people who havent started a family yet

Behavior Variables -

• Benifits-Money
• Usage-Everynight
• Readiness-At any moment

Product Attributes -

• Core-To win money
• Actual-have a good time with people, socialize, drinks

Product Risk Factors-

• Financial-Can lose a lot of money without getting anything out of the experience
• Physical Risk-Casino second hand smoke
• Social Risk-Will help with socializing increasing social acceptance

Techniques -

• Operative Conditioning-Possible reward in the form of money

House

One of my favorite TV shows is House on Fox. It is honestly one of the best shows on television right now. Even though I don't look for American Core Values when I watch the show I am sure it has a few. So the last time I watched it I was on the look out for some of the values. I was able to fing three that are well represented: Achievement and Success, Activity and Work, and Youthfullness. The main character's goal in life is to be right and solve puzzles, when he does he feels success. He saves lives and preserves youthfullness and the setting is a hospital so there is always activity and work. The main value is achievment and success however and they show this value well by exagerating it with suspense and action.

Assignment 2

I chose to watch the video because i am too lazy to read. I think that the media's influence on kids is incredible. I also think the media is smart to spend the trillions of dollars it does on advertisment geared towards kids. Advertising for the kids will set up for future sales and ultimatly success.

What is Media?

So I was gone for the first week of the semster. I dont really have an idea whats going on right now but I'll take a stab at the topic. From what I have gathered I need to ask some people what the Media is. The majority of the people that I asked said Media was Television. Some also said the Internet. I think those are both good choices of Media but I also know there is more to it than that. Personally I think the Media is anything that provides influence on an individual or anything that provides info of what is going on in the outside world.