American Core Values -
- Achievement and Success, The billboard shows happy people winning money
- Material Confort, money equals material confort
Target Market -
- Mostly Males 18-28
- Males 28-38
- Any income
- More single people who havent started a family yet
Behavior Variables -
- Benifits-Money
- Usage-Everynight
- Readiness-At any moment
Product Attributes -
- Core-To win money
- Actual-have a good time with people, socialize, drinks
Product Risk Factors-
- Financial-Can lose a lot of money without getting anything out of the experience
- Physical Risk-Casino second hand smoke
- Social Risk-Will help with socializing increasing social acceptance
Techniques -
- Operative Conditioning-Possible reward in the form of money
